Employer Branding and Candidate Experience
Candidates research an employer the same way they research a purchase, and a poor application experience costs you people you never hear from again. This session covers the employee value proposition, the channels that carry it, and the specific friction points that quietly lose good candidates.
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By the end of the program, participants will be able to:
- Define an employee value proposition grounded in evidence rather than aspiration
- Audit your candidate journey and identify the drop-off points
- Design employer brand content that survives Glassdoor-level scrutiny
- Measure employer brand impact using offer acceptance and source-of-hire data
- Define an employee value proposition grounded in evidence rather than aspiration
This program is organized by the Academy of Professionals Malaysia (APM).
Features:
- EVP: what it is, what it is not, and how to derive it from your own people (12 min)
- The candidate journey map and its five friction points (12 min)
- Content and channels: careers page, social, employee advocacy (12 min)
- Rejection done well: the cheapest brand win available to HR (10 min)
- Measurement and a 60-day quick-win plan + Q&A (14 min)
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- An EVP discovery question set for employee focus groups
- A candidate journey audit checklist
- Rejection and offer communication templates
- An EVP discovery question set for employee focus groups